Cumin PM Scale™
Product Economics Diagnostic Summary
Quick Scan • 20 Questions
Assessment Information
Used for exports and the executive one-pager.
Quick Scan Assessment
Score each question 1–5. The dashboard updates automatically.
Overall Avg Maturity
3 / 5
Scoring Legend (1–5)
5 — Institutionalized and continuously improving
4 — Controlled and repeatable
3 — Defined but inconsistently applied
2 — Informal / inconsistent, relies on individuals
1 — Ad hoc / reactive
Evidence Check prompts appear automatically for scores ≤ 3, and optionally for scores 4–5.
Strategy & Vision
How explicitly are growth goals translated into product investment choices?
Weight 4 • Severity 2.00
How rigorously are legacy products evaluated against current strategy?
Weight 3 • Severity 1.50
Customer & Market
How well does pricing reflect customer-perceived value?
Weight 4 • Severity 2.00
Portfolio Management
How disciplined is capital allocation at the product level?
Weight 4 • Severity 2.00
Evidence Check
Are ROI targets defined before product funding?
% of product initiatives reviewed against ROI within 12 months
% of capital reallocated away from underperforming initiatives (last 24 months)
If evidence is unavailable, score may require reassessment.
How disciplined is SKU and variant rationalization?
Weight 5 • Severity 2.50
Evidence Check
When was the last SKU rationalization review?
% of SKUs contributing < 5% of revenue
Margin variance between top and bottom SKU quartile (%)
If evidence is unavailable, score may require reassessment.
How often are underperforming products exited?
Weight 4 • Severity 2.00
Roadmapping & Planning
How realistic are roadmap commitments relative to capacity?
Weight 3 • Severity 1.50
How outcome-focused are roadmap priorities?
Weight 3 • Severity 1.50
Requirements & Design
How governed is variant creation during design?
Weight 4 • Severity 2.00
Evidence Check
Number of variants added (last 24 months)
% variants custom vs standard (enter % custom)
Formal approval required for new variant?
If evidence is unavailable, score may require reassessment.
Delivery & Execution
How predictable are delivery timelines for product initiatives?
Weight 4 • Severity 2.00
Evidence Check
% of roadmap initiatives delivered on time (last 12 months)
Average delivery slip (weeks)
Is revenue impact of delays tracked?
If evidence is unavailable, score may require reassessment.
Commercialization
How disciplined is pricing execution after launch?
Weight 4 • Severity 2.00
How actively is the revenue ramp managed post-launch?
Weight 3 • Severity 1.50
Lifecycle & Profitability
How visible is true product-level profitability?
Weight 5 • Severity 2.50
Evidence Check
Is product-level gross margin reported monthly?
Are indirect costs allocated at product level?
Days from close to product margin reporting
If evidence is unavailable, score may require reassessment.
How effectively are prices realized versus list?
Weight 5 • Severity 2.50
Supporting Data Points
If supporting data is unavailable, score may require reassessment.
How balanced is the overall portfolio margin mix?
Weight 4 • Severity 2.00
Tools & Data
How reliable is the data used in product decisions?
Weight 3 • Severity 1.50
How clearly are product costs visible in systems?
Weight 4 • Severity 2.00
Organization & Governance
How clear is product ownership and accountability?
Weight 4 • Severity 2.00
How well defined are decision rights?
Weight 4 • Severity 2.00
How aligned are incentives with product outcomes?
Weight 3 • Severity 1.50
Dashboard
Maturity by dimension (Quick Scan)
Executive Summary
Enterprise Value Signal Summary — 3/5.
Current operating posture reflects inconsistent governance discipline with recurring enterprise value pressure.
Primary enterprise value pressure is concentrated in Profitability Integrity, with leakage signals most visible across Portfolio Management, Lifecycle & Profitability.
Profitability Integrity
2.50
Band: Structural
Time-to-Value Efficiency
2.50
Band: Structural
Capital Allocation Discipline
2.50
Band: Structural
Operational Complexity Cost
2.50
Band: Structural
Top Value Leaks
#1 • Portfolio Management
How disciplined is SKU and variant rationalization?
Severity: 2.50 (0–5) • Band: Structural
Material value leakage; prioritize.
#2 • Lifecycle & Profitability
How visible is true product-level profitability?
Severity: 2.50 (0–5) • Band: Structural
Material value leakage; prioritize.
#3 • Lifecycle & Profitability
How effectively are prices realized versus list?
Severity: 2.50 (0–5) • Band: Structural
Material value leakage; prioritize.
Stability Signals
No strong governance signals detected yet.
90-Day Focus Starter
Generated from primary exposure and top value leakage signals.
Focus Signals
#1 • Portfolio Management
Focus: Portfolio simplification
When this breaks: Low-value SKUs consume disproportionate working capital, operational capacity, and pricing attention.
#2 • Lifecycle & Profitability
Focus: Margin transparency
When this breaks: Pricing, roadmap, and investment decisions made without product-level profit visibility.
#3 • Lifecycle & Profitability
Focus: Price leakage
When this breaks: Revenue lost through concessions and discounts.
Focus Headline
Governance mandate (next 90 days): stabilize and defend profitability integrity.
First move: tightening pricing/discount governance and correcting portfolio mix decisions.
Leakage signals are most visible in Portfolio Management (secondary: Time-to-Value Efficiency).
Economic Risk Signal
Signals indicate profitability integrity risk driven by pricing leakage, portfolio mix distortion, and/or cost-to-serve misalignment. Left unmanaged, this pattern compounds margin compression.
Financial Impact Risk
Meaningful value leakage across Profitability Integrity and Time-to-Value Efficiency. Companies at this level commonly experience 3–7% EBITDA margin pressure, working capital absorption, and slower growth.
Basis: 20-question Quick Scan; directional signal, not a financial forecast.
Execution Note
Execution will require cross-functional alignment, economic discipline, and sustained executive sponsorship to prevent reversion to prior leakage patterns.
Primary Driver
Profitability Integrity
Secondary: Time-to-Value Efficiency
30 Days
Establish product-level margin visibility
- Define margin waterfall by product/SKU family
- Baseline profitability for top 20 revenue SKUs
- Identify 3 margin erosion drivers (discounting, cost, mix)
Commercial readiness check
- Confirm price corridors and discount guardrails
- Align sales plays for priority products
- Define win/loss feedback loop
60 Days
Margin improvement pipeline
- Prioritize 5 margin moves (pricing, mix, cost-down, terms)
- Build business cases and owners
- Launch weekly margin cadence
90 Days
Institutionalize margin governance
- Quarterly portfolio margin review
- Tie roadmap to margin outcomes
- Publish margin KPI dashboard
Tip: Use this Quick Scan as a lead magnet. Full 100Q diagnostic can be gated.